Category: Innovations for Marketers
![So what makes a great story? Conflict.](https://pembertonproductions.com.au/wp-content/uploads/2012/12/conflict-300x178.jpg)
So what makes a great story? Conflict.
Most products and services are designed to solve a problem. People plus problem = conflict. Conflict is bad right? Well, not if you want to engage an audience! Conflict is the very lifeblood of storytelling and without it audiences are easily bored. Don’t we all love telling a story where the outcome is amazing, unbelievable...
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