The Latest News & Insights

Shooting the ABC News

February 18, 2020
In February 2020 the beach at Narrabeen-Collaroy came under threat from Cyclone Uesi. A powerful North-East swell threatened a repeat of the 2016 storms, where property owners sustained severe erosion and property damage (remember the entire swimming pool falling down the scarp in one piece?). The question was whether the three key forces would again...
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Memory & Imagination in B2B video marketing (5 min read/ 12 min video)

March 12, 2019
In their new book about the science and secrets of memory, Diving for Seahorses, Norwegian sisters Ostby & Ostby claim that the mechanism fuelling our imaginations is identical with that used for reconstructing memories. “…as far as our brains are concerned, the past and future are almost the same”. I’ve often thought my memory was...
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Substance over form

October 30, 2018
In today’s fragmented world of marketing, media and communication, amid the advertising noise and the overload, there are truly inspirational stories-with the power to motivate people to action and to transform lives, cities and nations.  But how do you find them and bring them to life in a way that captures attention? Storytelling is a...
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Why I do what I do

October 26, 2018
1. My life purpose is to support human flourishing, wellbeing and freedom through science with critical, rational, sceptical thinking and the best of our emotions, art and creativity.  I believe people are at their best when they can think for themselves, have true autonomy and are able use their imaginations to do things in new ways,...
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“Marketing with video” – New Report from AMI & my perspective on the findings

February 5, 2018
I was very interested to read AMI’s recent report “Marketing with video: the state of video production in Australia” (Dec 2017).  The survey was answered by 182 members across sectors important to my business such as technology, financial services and health care which, from previous research, are known to be some of the sectors using video the most....
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DJI Unveils powerful new zoom camera for aerial asset inspection: Zenmuse Z30

November 4, 2017
It was a real thrill to be asked by the guys at Australian UAV to participate in DJI’s launch video for the new Z30 telephoto 30X zoom camera. It was the first time in eight years I’ve been in front of the camera instead of directing, so it was certainly a change of perspective! Andrew...
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