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How long should a business video be?
January 23, 2013
A common view is that 2-3 minutes is optimal for online viewing. Some people claim that anything longer risks losing the viewer’s attention. Others, however, argue more convincingly that optimal duration is determined by the production’s objectives, content and target audience. While 2 minutes might be just right for a certain objective, I tend to agree with...
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So what makes a great story? Conflict.
December 23, 2012
Most products and services are designed to solve a problem. People plus problem = conflict. Conflict is bad right? Well, not if you want to engage an audience! Conflict is the very lifeblood of storytelling and without it audiences are easily bored. Don’t we all love telling a story where the outcome is amazing, unbelievable...
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