DISCOVER PEMBERTON

After twenty years as a marketer in print and online media I now produce video content for corporate, government and education sectors.  In this post I discuss the power of the medium, integration possibilities and the explosion in demand for video content on mobile/ social platforms.  I always knew video would become a huge part...

“The soul can not think without a picture” – Aristotle Life is a story of people and our environment, a journey filled with emotions. Our existence is coloured by emotion, it is at the heart of our very being. The use of visual communication in story telling which evokes emotions is one of the most...

A common view is that 2-3 minutes is optimal for online viewing. Some people claim that anything longer risks losing the viewer’s attention.  Others, however, argue more convincingly that optimal duration is determined by the production’s objectives, content and target audience.  While 2 minutes might be just right for a certain objective, I tend to agree with...

Most products and services are designed to solve a problem. People plus problem = conflict. Conflict is bad right? Well, not if you want to engage an audience! Conflict is the very lifeblood of storytelling and without it audiences are easily bored. Don’t we all love telling a story where the outcome is amazing,  unbelievable...