Category: Production Tips

What can we learn about marketing and communications from Apple iPod designer, Tony Fadell? – By Andrew Forsyth

What can we learn about marketing and communications from Apple iPod designer, Tony Fadell? – By Andrew Forsyth

“I have a love-hate relationship with marketing” says AI researcher Lex Fridman in his recent podcast with Apple iPod designer, Tony Fadell. Surely a great product speaks for itself and the rest is fluff? In his new book, Build, Fadell answers back with delightful clarity and some good old practical wisdom. The iPod was a...
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Shooting the ABC News

Shooting the ABC News

In February 2020 the beach at Narrabeen-Collaroy came under threat from Cyclone Uesi. A powerful North-East swell threatened a repeat of the 2016 storms, where property owners sustained severe erosion and property damage (remember the entire swimming pool falling down the scarp in one piece?). The question was whether the three key forces would again...
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Drones in Documentary Film Making (36 min)

Drones in Documentary Film Making (36 min)

I recently had the opportunity to give a talk to a group of Australia’s top documentary filmmakers at AFTRS, the Australian Film, Television and Radio School at Fox Studios with Kim Batterham, Head of Cinematography. My task was to discuss the use of drones as a vehicle for storytelling, CASA regulations and logistical considerations for planning film...
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How not to connect with your audience with video

How not to connect with your audience with video

As a follow-up to my last blog post on connecting with your audience with video content, consider this; Here we have a strong business story about IBMs data encryption solution, “Z”. It’s well written and well shot, however, I think it fails to connect in a truly memorable way – why? https://www.youtube.com/watch?v=m_uz4AOKow0&list=PLezLS0Tuqb-6_CaB0rTNcgiBEg19I76ev&index=2 The answer lies in...
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A perspective on emotion in visual story telling

A perspective on emotion in visual story telling

“The soul can not think without a picture” – Aristotle Life is a story of people and our environment, a journey filled with emotions. Our existence is coloured by emotion, it is at the heart of our very being. The use of visual communication in story telling which evokes emotions is one of the most...
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