DISCOVER PEMBERTON

The Latest News & Insights

DJI Unveils powerful new zoom camera for aerial asset inspection: Zenmuse Z30

November 4, 2017

It was a real thrill to be asked by the guys at Australian UAV to participate in DJI’s launch video for the new Z30 telephoto 30X zoom camera. It was the first time in eight years I’ve been in front of the camera instead of directing, so it was certainly a change of perspective! Andrew...

Drones in Documentary Film Making (36 min)

October 5, 2017

I recently had the opportunity to give a talk to a group of Australia’s top documentary filmmakers at AFTRS, the Australian Film, Television and Radio School at Fox Studios with Kim Batterham, Head of Cinematography. My task was to discuss the use of drones as a vehicle for storytelling, CASA regulations and logistical considerations for planning film...

Connecting with your audience using the “Piece to Camera”

August 30, 2017

You’re passionate about what you do and the value you have to offer- but how can you connect with your audience in a truly authentic and powerful way? Well, talk to them. Nothing beats a relaxed, articulate, well-paced piece to camera, face-to-face. As exemplar of the piece to camera presentation, psychologist and author Paul Bloom offers...

How not to connect with your audience with video

July 26, 2017

As a follow-up to my last blog post on connecting with your audience with video content, consider this; Here we have a strong business story about IBMs data encryption solution, “Z”. It’s well written and well shot, however, I think it fails to connect in a truly memorable way – why? https://www.youtube.com/watch?v=m_uz4AOKow0&list=PLezLS0Tuqb-6_CaB0rTNcgiBEg19I76ev&index=2 The answer lies in...

Seagirl

September 7, 2016

This month I had the pleasure of working with the talented canopy pilot, Tashi Gye, who tasked me with realising her vision for a new video that could change people’s perceptions about Speed Flying. In a traditionally adrenaline fuelled, male dominated arena, Tashi wanted to bring out the art, the grace, the dance and the...

Fish Underfoot?

August 13, 2016

Tasmania’s Vale of Belvoir and Skullbone Plains Reserve, August 2016. The Clarence galaxia is a rare and endangered freshwater fish which lives in a very unexpected place; under the grassy plains of Tasmania’s Central Plateau, in the hinterland of the majestic Cradle Mountain. They actually live under the grass, right under your feet. Really? Also incredible is the fact...