Category: B2B Video

Commanding attention and motivating people to action with Chris Morsley, Executive Coach in Leadership Communication, CMC Global. Chris Morsley and Andrew Forsyth discuss the importance of authenticity and attention in effective communication. Chris emphasizes that great communicators command attention, connect with their audience, and motivate action. Morsley highlights the power of storytelling and managing emotions...

“The Gap” Podcast Episode 1 In this conversation, Andrew Forsyth and Dominic Flanagan, seasoned video production professionals, discuss the intricacies of corporate video production. They highlight the importance of understanding client needs, meticulous pre-production planning, and the challenges of bridging the knowledge gap between clients and production teams. They emphasize the significance of trust, collaboration,...

Marine life has fascinated has me since I was a kid. Nowadays I spend a lot of time scuba-diving with my soul-mate Janey. We have shared many mesmerising adventures under the waves, sometimes in challenging conditions and other times in more of a hypnotic, meditative state. The depths of winter provide some of the clearest...

In February 2020 the beach at Narrabeen-Collaroy came under threat from Cyclone Uesi. A powerful North-East swell threatened a repeat of the 2016 storms, where property owners sustained severe erosion and property damage (remember the entire swimming pool falling down the scarp in one piece?). The question was whether the three key forces would again...

In their new book about the science and secrets of memory, Diving for Seahorses, Norwegian sisters Ostby & Ostby claim that the mechanism fuelling our imaginations is identical with that used for reconstructing memories. “…as far as our brains are concerned, the past and future are almost the same”. I’ve often thought my memory was...

In today’s fragmented world of marketing, media and communication, amid the advertising noise and the overload, there are truly inspirational stories-with the power to motivate people to action and to transform lives, cities and nations.  But how do you find them and bring them to life in a way that captures attention? Storytelling is a...

I was very interested to read AMI’s recent report “Marketing with video: the state of video production in Australia” (Dec 2017).  The survey was answered by 182 members across sectors important to my business such as technology, financial services and health care which, from previous research, are known to be some of the sectors using video the most....

I have huge respect for anybody who runs their own business and successfully competes with the big end of town, especially if they do it in a way which reduces negative impacts on the environment. Harris Farm is doing some innovative things in a hotly contested market, and I had the opportunity to learn more about...