Category: B2B Video

Memory & Imagination in B2B video marketing                        (5 min read/ 12 min video)

Memory & Imagination in B2B video marketing (5 min read/ 12 min video)

In their new book about the science and secrets of memory, Diving for Seahorses, Norwegian sisters Ostby & Ostby claim that the mechanism fuelling our imaginations is identical with that used for reconstructing memories. “…as far as our brains are concerned, the past and future are almost the same”. I’ve often thought my memory was...
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Substance over form

Substance over form

In today’s fragmented world of marketing, media and communication, amid the advertising noise and the overload, there are truly inspirational stories-with the power to motivate people to action and to transform lives, cities and nations.  But how do you find them and bring them to life in a way that captures attention? Storytelling is a...
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“Marketing with video” – New Report from AMI & my perspective on the findings

“Marketing with video” – New Report from AMI & my perspective on the findings

I was very interested to read AMI’s recent report “Marketing with video: the state of video production in Australia” (Dec 2017).  The survey was answered by 182 members across sectors important to my business such as technology, financial services and health care which, from previous research, are known to be some of the sectors using video the most....
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A Bull in a China Shop

A Bull in a China Shop

I have huge respect for anybody who runs their own business and successfully competes with the big end of town, especially if they do it in a way which reduces negative impacts on the environment. Harris Farm is doing some innovative things in a hotly contested market, and I had the opportunity to learn more about...
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