Author: pembertonPRODUCTIONS

1. My life purpose is to support human flourishing, wellbeing and freedom through science with critical, rational, sceptical thinking and the best of our emotions, art and creativity.  I believe people are at their best when they can think for themselves, have true autonomy and are able use their imaginations to do things in new ways,...

I was very interested to read AMI’s recent report “Marketing with video: the state of video production in Australia” (Dec 2017).  The survey was answered by 182 members across sectors important to my business such as technology, financial services and health care which, from previous research, are known to be some of the sectors using video the most....

It was a real thrill to be asked by the guys at Australian UAV to participate in DJI’s launch video for the new Z30 telephoto 30X zoom camera. It was the first time in eight years I’ve been in front of the camera instead of directing, so it was certainly a change of perspective! Andrew...

I recently had the opportunity to give a talk to a group of Australia’s top documentary filmmakers at AFTRS, the Australian Film, Television and Radio School at Fox Studios with Kim Batterham, Head of Cinematography. My task was to discuss the use of drones as a vehicle for storytelling, CASA regulations and logistical considerations for planning film...

You’re passionate about what you do and the value you have to offer- but how can you connect with your audience in a truly authentic and powerful way? Well, talk to them. Nothing beats a relaxed, articulate, well-paced piece to camera, face-to-face. As exemplar of the piece to camera presentation, psychologist and author Paul Bloom offers...

As a follow-up to my last blog post on connecting with your audience with video content, consider this; Here we have a strong business story about IBMs data encryption solution, “Z”. It’s well written and well shot, however, I think it fails to connect in a truly memorable way – why? https://www.youtube.com/watch?v=m_uz4AOKow0&list=PLezLS0Tuqb-6_CaB0rTNcgiBEg19I76ev&index=2 The answer lies in...

This month I had the pleasure of working with the talented canopy pilot, Tashi Gye, who tasked me with realising her vision for a new video that could change people’s perceptions about Speed Flying. In a traditionally adrenaline fuelled, male dominated arena, Tashi wanted to bring out the art, the grace, the dance and the...

Tasmania’s Vale of Belvoir and Skullbone Plains Reserve,  August 2016. The Clarence galaxia is a rare and endangered freshwater fish which lives in a very unexpected place; under the grassy plains of Tasmania’s Central Plateau, in the hinterland of the majestic Cradle Mountain.  They actually live under the grass, right under your feet.  Really? Also incredible is the fact...

“Businesses operate in a much more hazardous, heterogeneous environment than ever before, with fundamental changes to the nature of cyber risk and inadequate global cyber governance frameworks.” So says Axel Lehman, Chief Risk Officer at Zurich Insurance Group in a new report entitled “Global cyber governance: preparing for new business risks”. Having worked as a marketer for...

In 2016 the Australian macadamia industry is in the best of times. Long periods of dry weather in the majority of growing regions has resulted in ideal harvest conditions for most growers. Production is up 4% (Source), prices are high, demand is strong and the time is right for investment & innovation to further improve quality, yield...