DISCOVER PEMBERTON
The Latest News & Insights
New Film: My Octopus Teacher – Trick or Treat?
October 24, 2020
Marine life has fascinated has me since I was a kid. Nowadays I spend a lot of time scuba-diving with my soul-mate Janey. We have shared many mesmerising adventures under the waves, sometimes in challenging conditions and other times in more of a hypnotic, meditative state. The depths of winter provide some of the clearest...
Read More
Shooting the ABC News
February 18, 2020
In February 2020 the beach at Narrabeen-Collaroy came under threat from Cyclone Uesi. A powerful North-East swell threatened a repeat of the 2016 storms, where property owners sustained severe erosion and property damage (remember the entire swimming pool falling down the scarp in one piece?). The question was whether the three key forces would again...
Read More
Memory & Imagination in B2B video marketing (5 min read/ 12 min video)
March 12, 2019
In their new book about the science and secrets of memory, Diving for Seahorses, Norwegian sisters Ostby & Ostby claim that the mechanism fuelling our imaginations is identical with that used for reconstructing memories. “…as far as our brains are concerned, the past and future are almost the same”. I’ve often thought my memory was...
Read More
Substance over form
October 30, 2018
In today’s fragmented world of marketing, media and communication, amid the advertising noise and the overload, there are truly inspirational stories-with the power to motivate people to action and to transform lives, cities and nations. But how do you find them and bring them to life in a way that captures attention? Storytelling is a...
Read More
Why I do what I do
October 26, 2018
1. My life purpose is to support human flourishing, wellbeing and freedom through science with critical, rational, sceptical thinking and the best of our emotions, art and creativity. I believe people are at their best when they can think for themselves, have true autonomy and are able use their imaginations to do things in new ways,...
Read More
“Marketing with video” – New Report from AMI & my perspective on the findings
February 5, 2018
I was very interested to read AMI’s recent report “Marketing with video: the state of video production in Australia” (Dec 2017). The survey was answered by 182 members across sectors important to my business such as technology, financial services and health care which, from previous research, are known to be some of the sectors using video the most....
Read More
