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How not to connect with your audience with video
July 26, 2017
As a follow-up to my last blog post on connecting with your audience with video content, consider this; Here we have a strong business story about IBMs data encryption solution, “Z”. It’s well written and well shot, however, I think it fails to connect in a truly memorable way – why? https://www.youtube.com/watch?v=m_uz4AOKow0&list=PLezLS0Tuqb-6_CaB0rTNcgiBEg19I76ev&index=2 The answer lies in...
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Seagirl
September 7, 2016
This month I had the pleasure of working with the talented canopy pilot, Tashi Gye, who tasked me with realising her vision for a new video that could change people’s perceptions about Speed Flying. In a traditionally adrenaline fuelled, male dominated arena, Tashi wanted to bring out the art, the grace, the dance and the...
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Fish Underfoot?
August 13, 2016
Tasmania’s Vale of Belvoir and Skullbone Plains Reserve, August 2016. The Clarence galaxia is a rare and endangered freshwater fish which lives in a very unexpected place; under the grassy plains of Tasmania’s Central Plateau, in the hinterland of the majestic Cradle Mountain. They actually live under the grass, right under your feet. Really? Also incredible is the fact...
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Who’s got your login details?
August 5, 2016
“Businesses operate in a much more hazardous, heterogeneous environment than ever before, with fundamental changes to the nature of cyber risk and inadequate global cyber governance frameworks.” So says Axel Lehman, Chief Risk Officer at Zurich Insurance Group in a new report entitled “Global cyber governance: preparing for new business risks”. Having worked as a marketer for...
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Drones in Macadamia Heaven
July 27, 2016
In 2016 the Australian macadamia industry is in the best of times. Long periods of dry weather in the majority of growing regions has resulted in ideal harvest conditions for most growers. Production is up 4% (Source), prices are high, demand is strong and the time is right for investment & innovation to further improve quality, yield...
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Tasmania’s Moulting Lagoon
April 17, 2016
Tasmania ‘s Moulting Lagoon is a very special place. Home to the White Bellied Sea Eagle, it sits adjacent to the Big Punchbowl, now owned & managed by the Tasmanian Land Conservancy. I recently had the privilege of documenting this unique environment from the air, working with my dear friend Stephenie Cahalan and James Hattam...
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