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Hilti Video October 2014
October 23, 2014
We had the pleasure of working with MD Jan Pacas, Anne Adamson & the extended team at Hilti for their latest internal video and wow do they have some serious hardware which simply blew us away. Hilti jackhammers have effective vacuum cleaners attached to reduce dust exposure and drillbits with hollow tubes to suck the...
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Content + Social = Quick and cost effective Lead Generation?
March 26, 2013
Veronika Birnkammer, Marketing Options International- “Content is King!” So says… well, everyone! Everybody is blowing the same whistle – “Content” must surely be a contestant for the most overused term in marketing in 2013. Sure, content needs to become more relevant, of higher quality, well targeted and it must stand out from the competitor’s content....
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Why Video must be at the centre of your next marketing campaign.
February 28, 2013
After twenty years as a marketer in print and online media I now produce video content for corporate, government and education sectors. In this post I discuss the power of the medium, integration possibilities and the explosion in demand for video content on mobile/ social platforms. I always knew video would become a huge part...
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A perspective on emotion in visual story telling
February 25, 2013
“The soul can not think without a picture” – Aristotle Life is a story of people and our environment, a journey filled with emotions. Our existence is coloured by emotion, it is at the heart of our very being. The use of visual communication in story telling which evokes emotions is one of the most...
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How long should a business video be?
January 23, 2013
A common view is that 2-3 minutes is optimal for online viewing. Some people claim that anything longer risks losing the viewer’s attention. Others, however, argue more convincingly that optimal duration is determined by the production’s objectives, content and target audience. While 2 minutes might be just right for a certain objective, I tend to agree with...
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So what makes a great story? Conflict.
December 23, 2012
Most products and services are designed to solve a problem. People plus problem = conflict. Conflict is bad right? Well, not if you want to engage an audience! Conflict is the very lifeblood of storytelling and without it audiences are easily bored. Don’t we all love telling a story where the outcome is amazing, unbelievable...
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