Author: pembertonPRODUCTIONS

Tasmania ‘s Moulting Lagoon is a very special place. Home to the White Bellied Sea Eagle, it sits adjacent to the Big Punchbowl, now owned & managed by the Tasmanian Land Conservancy. I recently had the privilege of documenting this unique environment from the air, working with my dear friend Stephenie Cahalan and James Hattam...

The town of Bungendore, set in a scenic green valley in the New South Wales southern tablelands, is an important crossroads linking Goulburn, Braidwood, Queanbeyan, Canberra and Cooma. Nearby Mount Fairy is home to graziers whose cattle and sheep roam large tracts of farmland and a wind farm powered by the prevailing winds that careen through...

About a year ago I had a nasty accident, tearing my hamstring off my pelvis.  I managed to do the splits while windsurfing in the waves.  After surgery and weeks on some pretty heavy drugs I began the long and arduous process of rehabilitation.  One thing that has kept me involved with the action sports I...

I have huge respect for anybody who runs their own business and successfully competes with the big end of town, especially if they do it in a way which reduces negative impacts on the environment. Harris Farm is doing some innovative things in a hotly contested market, and I had the opportunity to learn more about...

Two years in the making… this was one of the most incredible and challenging projects I’ve ever worked on. Cutaway! Australian Parachute Federation’s malfunction training video is designed to be used as an educational supplement to the required first jump course. Featuring demonstrations by Australian skydiving champion, Michael Vaughan, it shows the different types of...

We had the pleasure of working with MD Jan Pacas, Anne Adamson & the extended team at Hilti for their latest internal video and wow do they have some serious hardware which simply blew us away. Hilti jackhammers have effective vacuum cleaners attached to reduce dust exposure and drillbits with hollow tubes to suck the...

Veronika Birnkammer, Marketing Options International- “Content is King!” So says… well, everyone!  Everybody is blowing the same whistle – “Content” must surely be a contestant for the most overused term in marketing in 2013. Sure, content needs to become more relevant, of higher quality, well targeted and it must stand out from the competitor’s content....

After twenty years as a marketer in print and online media I now produce video content for corporate, government and education sectors.  In this post I discuss the power of the medium, integration possibilities and the explosion in demand for video content on mobile/ social platforms.  I always knew video would become a huge part...

“The soul can not think without a picture” – Aristotle Life is a story of people and our environment, a journey filled with emotions. Our existence is coloured by emotion, it is at the heart of our very being. The use of visual communication in story telling which evokes emotions is one of the most...

A common view is that 2-3 minutes is optimal for online viewing. Some people claim that anything longer risks losing the viewer’s attention.  Others, however, argue more convincingly that optimal duration is determined by the production’s objectives, content and target audience.  While 2 minutes might be just right for a certain objective, I tend to agree with...